Changing the Narrative produces content across distinct editorial labels — each with its own focus, identity, and voice, but connected by a shared mission: to challenge prevailing narratives and showcase alternatives that already exist.
How Not to Do Business
Stories of breaking convention

We're told there's one way to run a business — with hierarchies, shareholders, and profit above all else. How Not to Do Business explores what happens when people reject that conventional thinking.
Through interviews with worker cooperatives, employee-owned companies, social enterprises, and other organisations that do things differently, HNTDB tells the stories of businesses that are succeeding on their own terms. We speak to the people inside these organisations about what it's actually like — the messy reality, not the polished pitch — and examine the structural barriers that keep alternative models hidden and underserved.
HNTDB isn't about arguing for a better way. It's about showing that better ways already exist, and asking why more people don't know about them.
Stories From Within
On communities, by the communities
Most documentary storytelling is done by outsiders looking in. Stories From Within takes a different approach: every story is told by someone who would be recognised as a member of the community they're documenting.
SFW platforms the work of documentary storytellers — photographers, filmmakers, writers — who are telling stories from within their own communities, whether those communities are defined by geography, culture, identity, or experience. The principle is simple: the people best placed to tell a community's story are the people who live it.
Through podcasts, exhibitions, publications, and eventually a dedicated platform, SFW challenges parachute journalism and raises awareness of communities that are too often represented by those who don't belong to them.
COMING SOON!
If you're a documentary storyteller telling stories from within your own community, we'd love to hear from you.
From the Archive
CTN grew out of three earlier projects. Their content remains available and continues to inform the work we do today.
Documentary Storytellers

Explored the ethics and practice of documentary storytelling — how stories are told, who tells them, and the responsibilities that come with representing others. Its work on lived experience, insider perspectives, and the power dynamics of storytelling laid the groundwork for Stories From Within.
Food Is Wasted

Investigated the food system — from waste and sustainable agriculture to food sovereignty — challenging the dominant narratives around how we produce, distribute, and consume food.
Documenting Climate Change

Examined climate and environmental issues, digging into systemic questions around agriculture, biodiversity, and the gap between simple narratives and complex realities.